Social Publishing
One calendar for every brand, region and channel, with approvals and brand checks applied before a post is scheduled.
- Global content calendar
- Approval paths
- Brand rule checks
Enterprise customer experience
Travel and hospitality · Customer storyHalvard Air11 regional tools retired One platform. Every customer conversation.
Bring marketing, social and customer service together. Give every team the same clear view of your customer.
Travel and hospitality · Customer story
Halvard Air brings every conversation together.
Fictional customer. Illustrative story and figures.
Halvard Air
“Social, service and marketing used to be three tools and three versions of the customer. Now a rebooking question and a campaign reply land in the same place.”
The challengeMarketing, social and service each had a different view of the traveler.
With BrightlineOne customer record connects a campaign reply with a rebooking request.
11regional tools retired
4teams on one customer record
1platform to secure and audit
Start with your team’s priorities
Explore all six suites →One platform. Start where it matters.
Customer Service
Every social, chat, email and messaging case in one queue, routed by skill and intent, with the customer’s full history beside it.
- Omnichannel queue
- Skills-based routing
- SLA timers
Governance and Trust
Single sign-on, granular roles, a complete audit trail and regional data residency across every Brightline suite.
- SSO and SCIM
- Audit trail
- Data residency
The enterprise rollout guide
Agree one calendar
Start with the thing every market already has: a publishing plan. Decide who owns each brand and region, how campaigns are named and which approval path each kind of post follows. A shared calendar is the first place teams see each other’s work.
Read this chapter →- 01List every brand, market and channel, with one named owner each.
- 02Agree a naming scheme for campaigns before anything is imported.
- 03Write down the approval path for routine, promotional and regulated posts.
See it with your own team
Bring your next campaign.
Bring one live campaign. We will walk through the brief, the regional adaptations, the approval path and the record it leaves behind.
Every team, on the same platform
Explore another starting point.
Marketing leaders
Plan, approve and publish across regions from one calendar, with brand rules and approval paths applied before anything goes live.
Suites for your team →Service leaders
Bring every channel into one queue, route each case by skill and intent, and give agents the full customer history before they reply.
Suites for your team →IT and security
Single sign-on, role-based access, a complete audit trail and regional data residency come standard, so your security review has what it needs on day one.
Suites for your team →Industries
Built around the way your business works.
Financial services
Archived conversations, supervised publishing and disclosures checked before review.
Retail
Launch calendars by market and service queues that scale for peak season.
Travel and hospitality
Disruption messaging and rebooking cases handled from one customer timeline.
Telecommunications
Outage updates, high-volume care and intent routing across every channel.
Consumer goods
Many brands and agencies working inside one set of rules and one asset library.
Technology
Community, support and product feedback connected to the same customer record.
Customer story library · samples
More teams. More ways forward.
Halvard Air
“Social, service and marketing used to be three tools and three versions of the customer. Now a rebooking question and a campaign reply land in the same place.”
Marrowfield Foods
“Every market now plans on one calendar, and legal signs off before anything is scheduled. We stopped finding out about posts after they went live.”
Nordane Telecom
“Cases reach the right team the first time, and agents no longer ask customers to repeat themselves. Handle time came down without a single new script.”
Orrin Mutual
“Single sign-on, the audit export and the residency controls were already there. Our review was a checklist, not a negotiation.”